Eş zamanlı mühendislik süreci ile yeni ürün geliştirmede risk yönetimi yaklaşımlarının uygulanması

In today's increasingly competitive environment, product differentiation is one of the main competition strategies. Through new product development process, managing supply chain risks has a great importance. These processes that are executed by a multidisciplinary team working with an engineering team can provide maximum benefit in the shortest time with the lowest cost. Implementation of appropriate risk management approaches aim to ensure the sustainability of new product development processes. Therefore, they increase the contribution of new products to the competitive advantage of companies by applying a proactive approach. This study aims to develop a decision support system for deliberating the risks with respect to cost, quality and timeliness dimensions in new product development processes. In order to confirm the viability of the proposed decision support system, a real world application is presented. The new product development process of a manufacturing firm operating in Turkish automotive industry is dealt with in the application, and the risks of each concurrent engineering process are defined. The risks are calculated by multiplying the probabilities and impacts. Then, by using the binary digits, risk interactions expressing the cause-effect relationships between the risks are determined. The binary risk matrix is transformed to the quantitative risk matrix for determining the weighted cause-effect relationships. Therefore, risks can be expressed with easily displayed models instead of complex networks with this approach. The results confirm that the proposed decision support system can be utilized effectively in new product development processes by providing effective risk management strategies.