Factors and Motivators Determining Medical Tourism inflow and Perceptions of Medical Tourists in Famagusta, North Cyprus

This study aims to explore the motives of medical tourism, its components and how it is being implemented within the tourism industry. Using specific countries as examples, the study will gauge how these benefit, as well as highlight the ethical concerns that may exist due to its prevalence. Furthermore, this research will focus on the influential factors affecting foreign patient behaviour within North Cyprus. Main components of medical tourism will be explained, analysed as well as rationalized, with the help of available literature, articles, academic journals and other relevant sources, which are to be used for argumentative support. The research will make use of quantitative research methods via questionnaires collected specifically from 100 foreign patients within a dental clinic in Famagusta, Cyprus as well as 5 months of personal observation within the clinic atmosphere. This topic of study will help the researchers in discovering the influences of medical tourism marketing and techniques by focusing on analysing medical patient perceptions. As well as finding main factors of medical patient motivations, it will also seek to highlight possible strategies to improve and maintain patient inflow. Keywords: Medical tourism, Health tourism, Medical tourist motivators, Medical tourist perceptions, North CypruS