From the aspects of feminist expression, female image that is being presented

Feminism is a request for equality, respect and affection based life, is a women action which has departed along with "personal is political", describes female as "human" a being beyond the body and questions the social position of female whom has been under preasure and concerning to sexual roles and values is underestimated to a status below the male and male-dependent.Feminism intends to remove all kinds of social-based discriminations toward the female because the roles given to female are all cultural impositions. society redefines "male" and "female" concepts, and by creating so called "natural" definitions as "manhood" and "womanhood" lays responsibility of non-financial occupations -child bearing and raising, preparing children for their social roles, daily home affairs and preparing family members for otherday- on female. Here by locates female in a lower status comparing with male in terms of economic, social, legal and political rights. Assigns public ground to male and imprisons female in an individual area by converting it to an object which is supervised only with its body. This issue finds its place in Advertisements, a tool which employs language, images, values and myths of such a low-appreciating culture.Concerning to expression-advertisement-female relations in this study female-advertisement-society relations in other words based on social gender and social values which social statue that have been given to female in advertisements and detecting the relationship between female image in advertisements and feminist expressions is the main intention of this study. Regarding to this intention, role, value, sexuality and social sexuality concepts, feminist expression (definition, history of feminism and feminist movements), semiology and interpretation (denotation, connonation, myth, metaphor and duzdegismece) definitions have been explained in this study with all perspectives.In implementation part of this study, forty advertisements that contains female object and had been broadcasted by "KANAL D" and "ATV" channels during primetime, have been chosen and analized in the perspective of modern feminist movements( liberal feminism, marxist feminism and radical feminism) and compared the observed female image in this advertisements with feminist expression which claims the female has been converted to a passive, dependent, submissive, sexual object. In this advertisements regarding to social values and sexual roles, female has been presented as mother and wife who deals with production and reproduction roles, like chores, home affairs and child care, as an employee in public field in secondery roles behind the male, as a beauty symbol which only seduces male without any regard to humanity and the main source of its self-confidence and as a dependent, submissive, passive object.Key Words1. Feminism2. Semiology3. Women4. Tv Commercial5. Social roles