Determining the factors affecting financial technology users using technology acceptance model

Financial Technology, Turkey basis as well as in other developing countries and has begun to be taken shortly before and has shown rapid growth. The pace of development of this field is progressing in parallel with technology and finance fields. In early 2015, investors found that the market share of this area started to grow. Because Financial Technology draws attention with its time and cost advantages. Financial Technology, which aims to fight traditional banking activities and investors who provide capital through traditional means, comes out with the combination of innovation and technology. Unlike traditional methods, it can provide the loan that can be obtained more easily, more quickly or with less cost. These advantages allow businesses to be established faster, to realize investments more quickly or to reduce the cost of money transfer between the two countries. For small, medium or large enterprises, Financial Technology can provide facilities that can facilitate the exchange of money, speed up processes, save customers from the hassle of calculating foreign exchange rates and satisfy their customers during the transaction made from another country. As a result of the competitive structure of the sector, consumer behavior also changes. Consumers also want to see the services offered by Financial Technology in all small, medium and large-scale businesses with which they have commercial relations. In addition, consumers, whether working with a local bank or global, are able to have a mobile experience without any expectations. In the study, presented by the Financial Technology and technologies that ease the extent to which is preferred by users and users in Turkey is aimed to determine the factors influencing Technology Acceptance Model. Financial technology users in Malatya province were taken into consideration as the target mass. The number of samples was created by using the easy sampling method in proportion to the population of the province. The data in the sample were created by the survey method. Descriptive and structural statistical analyzes were applied in the analysis of the data set obtained from the sample. Structural equation analysis was used to measure the direct and indirect effects of factors on financial technology usage behavior. The results obtained from the analysis of the study, the Turkey market is thought to produce several recommendations for improving the financial perspective in the field of technology. In this context, it is desired to determine the factors affecting users who prefer Financial Technology and those who prefer Financial Technology. It is aimed to develop suggestions for institutions and organizations by determining the level of use in our country, taking into account the advantages and disadvantages offered by these technologies.