Fundraising modeling study for non-profit organisations: Defining the main factors effecting individuals to donate via organisations

Every day, more and more people have been forced from their homes by natural disasters, wars and violence. At their final destinations they either live in a tent in a refugee camp or share an apartment with other three or more families under miserable conditions. On one hand, the citizens of the least developed countries are facing problems like famine, epidemics and lack of education cronically. On the other hand, individualism, stolidity and consumerism have become widespread among the citizens of the developed countries. Non-profit organisations, specifically humanitary aid organisations are challenging this dichotomy with the limited sources they have. In order to make this effort sustainable, non-profit organisations have been utilizing marketing science, within an ethical framework, for many years. Non-profit marketing has stemmed from these applications of marketing science. Considerable amount of studies have been done about non-profit marketing. Building a conceptual framework is the major study subject of the studies done before 2000. After 2000, there is a rise in interest in developing a practical metrics for assesment of marketing efforts. In recent years, Turkey is responsible for the large percentage of humanatarian efforts considering numbers of refugees it hosts and abroad missions it sponsors. As a result of these efforts, non-profit organisations in Turkey, have developed in every aspect. In order to cultivate this huge leap, collaborations and know-how share were common among non-profit organizations during fundraising campaigns. However, there is a noteworthy scarcity of study about development of charity and fundraising in Turkey. The need for a study within the global framework, that respects to the cultural codes and realities of turkey, is paramount. With this need in mind, a model is developed in order to determine the factors affect why an individual donates to a non-profit organasation in this study. This model is tested with the donors of the Doctors Worldwide Turkey of the rising non-profit organisation in Turkey. Outcomes of the study has shown similarity to the reference studies in some aspects while showing difference in other aspects. In conlusion of the study, these differences were interpreted with respect to the process and cultural codes. There are several factors those affects intent to give money such as psychological factors and factors stemming from marketing channel or technique. As stated above, only the factors that affect individual intent to give money to a non-profit organizaiton were studied in this study. With this study, it is aimed to remark important findings, however, a more comprehensive study is needed to develop a general framework.