Future of the marketers in artificial intelligence-driven world: A research on marketers in the telecommunication industry

The increasing use of artificial intelligence in marketing has led to growing interest and concern about the future of marketers in an artificial intelligence-driven world. This MBA thesis explores the potential role of artificial intelligence in marketing by conducting interviews with experts from various countries in the field and an artificial intelligence chatbot. This study identifies the challenges and opportunities presented by artificial intelligence in marketing. The study also investigates the potential changes in the profile of marketers and the impact of artificial intelligence on the future labour market. The research findings demonstrate that the telecommunications industry has already experienced significant changes due to artificial intelligence-driven systems. The study reveals that experts in the field of marketing are aware of the potential impact of artificial intelligence on marketers and the need for adaptation to thrive in a rapidly changing landscape. In addition, the study highlights the historical effect of technological changes on the labour market and current assumptions about artificial intelligence's impact on the future labour market. Finally, the findings show that the profile of marketers is shifting to more data-driven roles, requiring a new set of skills and competencies. Overall, this study provides valuable insights into the challenges and opportunities presented by artificial intelligence in marketing and offers guidance for marketers to adapt and thrive in a changing landscape. The research findings also have broader implications for the future of work and technology's role in shaping the marketing labour market.