Gaziantep property export marketing organization
2019
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Advisor: Doç. Dr. Müge Davran
Abstract (EN)
Our country is located in the near east gene center. The most common production of pistachio is seen in South East Anatolia Region. Gaziantep Provincial Directorate of Agriculture and Forestry 52.7% of the total export of 8,655,066 tons of pistachios from Turkey conducted in 2018 were carried out according to the data from Gaziantep. Gaziantep pistachios in terms of the amount of area planted and production take place despite the 2 ranking in Turkey ranks first in the export of pistachio. The primary data constituting the main material of the study was obtained from surveys conducted with companies operating in Gaziantep province and involved in the export marketing of pistachios continuously. SWOT Analysis was applied to the study; The weaknesses and strengths of the marketing system and the threats and opportunities in the market were examined and it was concluded that the export of Pistachio in Gaziantep Province could be improved with some structural and legal arrangements that can be applied in production and export stages.
Author
Önder Elbistanlı
How to Cite
Önder Elbistanlı (Master Thesis). Gaziantep property export marketing organization, 2019, Çukurova University.
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