Developments in titles design from past to present

The subject of this documentary film is the historical development of titles in the opening sequence of feature films and TV series produced in the world. The Titles, whose names were added to the beginning and end of the films in the form of writing cards in order to ensure the recognition of the people who created the films in the early period of the cinema, had a great change in the following period with the effect of Saul Bass and thus a new narrative space where Cinema and Graphic art was synthesized was born. In the American TV and Cinema industry, which has reached a commercial volume of billions of dollars today; its commercial volume of generic design has also reached and passed a market of tens of millions of dollars. There is an absolutely generic design in every big budget production produced in the United States today. Produced films or TV series productions stand out with their generic designs as much as their subject content. For example, one of the most memorable and watched episodes of an epic production, such as the "Game of Thrones" (HBO) series, which has been shot recently and has reached huge audience numbers around the world, has been a specially designed opening credits sequence. It reveals that the quality and effectiveness of the generic design in reaching the masses can be almost as effective as the subject of the movie or series. In the last 20 years, feature films and TV series produced in Turkey has achieved considerable commercial success in the international arena. Unfortunately, parallel to these positive developments, the generic design of our country has not improved in a similar way. Because the demand and competition environment required for a significant success in the field of generic design could not be created. However, despite all this series and the movie industry in Turkey opening to the world and continues to achieve success in the competition as long as commercial; We think that the demand for generic design will increase in our country and our commercial and aesthetic success graphic will increase.