The analyse of youth and popular music magazines in the reproduction process of youth culture: The case of Hey and Blue Jean magazines

Mankind has developed the technology in order to meet the needs since appears the stage of history. Cultural values that form social life also began to change depending on the forms of growing and changing production tools of the technology. In other words, the superstructure that constitute whole of social relations has changed with changes in the infrastructure based on economics.Turkey has also been influenced by these changes in its historical process, and in parallel, in line with changes in the system of values, has established the social institutions. The year 1980 was seen as an important period of Turkey and considered to be a turning point for explanation of the change. The changes in the economic structure have caused a significant impact on political, social and cultural values systems. In this process, mass media play an important role in the dissemination and adoption of values in society. Based on this point of view, the purpose of this study is to describe how these processes are reflected by Hey and Blue Jean magazines that are seen as important youth and music magazines in terms of periods in Turkey.This thesis was a descriptive research study. The researcher used a content analysis method. The data were collected from 50 issues of Hey magazine were published between 1971 ? 1980 and 30 issues of Blue Jean magazine were published between 2000 ? 2009. The researcher concluded that each magazine has created a youth type and youth subculture in their own values systems. In this context, while the youth of Hey magazine have involved in a social structure was dominated by mechanical solidarty, the youth of Blue Jean magazine have involved in a social structure dominated by organic solidarty.