Design problems of online shopping sites in Turkey for visual communication design

Now we are in the just middle of one of the most rapid changing process that humanity has ever seen. People who are unaware of information technology until recently have become users of unlimited knowledge today. In the period, which social and commercial relations between countries are developing and reaching spherical dimension, the speed in communication has become an inevitable necessity. The developments in information technology and electronic sector have discovered solutions that meet the needs of this. Parallel to the process of the development of information technologies, the nature of the economic activities is changing fundamentally. The form of working of the past generally based on face-to- face and written registration system is day-by-day increasingly becoming electronic-based. As Internet has become a workplace at the same time, electronic trade has become widespread dating from the second half of the 1990's. In this study, the topics of "the concept of electronic trade, the extent, importance, components, properties and differences of electronic trade, electronic trade support systems, electronic trade models, the payment ways in electronic trade, the advantages and disadvantages of electronic trade, security in electronic trade and web design process in electronic commerce" have been explained comprehensively. This study consists of four parts. The first and second sections consist of technical departments, the third section methodology, and the fourth section findings and comments. In the first part, electronic commerce concept, history, types, advantages, security problems and general problems are explained. In the second part, the effects of electronic commerce on economic and social life, site types, visual and graphic design elements in web design process are explained. In the third part, it was decided that the method of studying indexes should be investigated by analyzing scientific literature and the study should be analyzed by content analysis. In the fourth chapter shopping sites are compared in terms of design principles. In this research, it has been discussed whether the suitability of the web sites is reflected as a result of the analysis of the graphic design principles in the context of the descriptive model of the online web sites in Turkey. Suggestions for solution of the problem are presented in this context.