The impact of the graphics designer on the target audience in visual communication

Any kind of data related to the target audience, such as cultural information, market analysis, the level of target audience's knowledge are very important for the designer. The more the designer knows his/her target audience, the more will his/her impact on the target mass will increase. While the annually allocated advertising budgets of the advertisers in order to sell what they produce and make the target mass to consume more counts billions of dollars. In line with the purposes of the global capitals, the national states are weakened and this causes the corruption of culture. They also leave the developed countries back in their lists and prioritize developing and under developed countries. After burdening such countries under debt, and make those dependent to themselves, they dictate what they want and achieve new markets. When they enter the markets, they achieved, they use the media they bought in order to minimize the awareness of the target mass. Those who are not bought, obtain a large part of their revenues from the global capital. Here a vicious cycle occurs. If the media does not ignore the facts to be delivered to the target audience, they will lose their source of income. The advertiser of the media, which should reveal that an unhealthy product is unhealthy, is again the company that owns the unhealthy product. The target audience gets the greatest harm from this vicious cycle. Animals, plants, in short, the nature, as well as the culture and many other concepts under the impact of such damage. In the media, while the ways to get rid of excess weight is sought consciously in one channel, on the other hand, cooking shows, where fattening meals are made and which are sponsored by an oil company are broadcasted. The function of graphic design here is to make designs so that the target audience cannot notice them; an eco-friendly logo and corporate identity designed for made a company that harm to nature may allow that company to continue damaging the environment without attracting any attention and even awakening charm.