The usage of flexo printing technique in flexible packaging in terms of graphic desing

Today?s packing has a visual communication role which comes across us as an advertisement which allows the consumer to become acquainted with the product along with storing, moving and conserving the product. Visual communication which is required to increase the sales of product and to provide optimistic ideas about the product, in terms of interacting with target group has been a concept that today's conscious consumers direct their attention and care about. The elements which provide visual communication are the graphic designs which are on the packing. In order for the product to be able to communicate with the consumer the principles and elements of graphic designing must be well known and used carefully. Graphic design as an intellectual and practical activity influences the selection by consumers with its success and unsuccessfulness. This research which was based on flexible packing and the Flexo printing technique that are compatible with packing which are used all throughout the packing sector, state the merchandry printing techniques which help the products to spread to the people and the packing materials in this printing . It researches the beginning of the Flexo printing technique with its features and the use of Flexo printing technique on surfaces with the effect of graphic designing. Packing examples printed with the Flexo printing technique are considered the core of the research. From these examples Flexo printing techniques relationship with graphic designing and with the designer was evaluated and a qualitative research was made. Graphic design in Flexo technique is process to be emphasized to establish communication among target group and product correctly. To state the importance of graphic design in the other areas related to visual communication too, to describe the impact are the tasks to be taken over by people trained in graphic design area. This research is thought to inform the graphic designers studying - trained in the graphic design area, working or will work in the packaging industry and to enlighten the organizations serving the packaging industry.