The analize of guerilla marketing in graphic design context

In this study the gerilla marketing techniques' effects which had became obvious at the beginning of 80's on graphic arts and visual design problems are analized.In this context sources about gerilla marketing, graphic design, gerilla design are studied, produced products are analized and exemplified.It is also analized that the neuro-psychologic techniques gerilla marketing uses aiming subconcious messaging and those techniques' effect on graphic arts in the point of visual perception.Gerilla design is transforming it self due to marketing technique's actuality and devolopment, visual arts' varying and constantly developing media, new discoveries in neuro-psychology science and popular life pratics' dynamism.Gerilla design and gerilla marketing are introduced as continuing, uncompleted processes due to the analyze of actual situation rather than limited determinations.It is exhibited that gerilla design is rather different than gerilla marketing's target of producing for profit, gerilla design is related to logic-centric, activist art or antogonist designs in a formal way.