The assessment of personality as a factor influencing perception of graphic design symbols according to the enneagram model of personality

Personality is one of the key issues as an influential factor on perception. It was investigated by different models in the history of psychology. Here, during this thesis, the perception criteria of people having different personality will be assessed according to the Enneagram Model of Personality. Signs/symbols as the core elements of any kind of perception process will be investigated in terms of graphic design as the discipline of visual communication. Communication is an important issue of human and in the history of humankind. Every communication process has its specific signals. Graphic design products for visual communication are maybe the most influential usage of these signs and symbols. The signs of graphic design are used for transmitting a message and to "tell something" to the audience. That is the key point of communication, as well. Communication process requires at least two different points or subjects which will be connected to eachother. One of them is the creator of both the message and the sign to transmit it. The other subject is the perceptor one (sometimes consumer) that is been exposed to the message and the sign. Even if the message and the transmitter signs be the same, having different personality types make the perceptor get different meanings from the same stimulus. Different people make different interpretations when they see a visual sign because their personality types are different from eachother. Keywords: Graphic Design, Sign/Symbol, Perception, Personalıty.