Typography as a visual element in graphic design products

The development of graphic design and graphic design products affects how the target audience receives and understands the message today. The graphic design field, whose development process continues with the contribution of technology, develops more effective and faster methods to convey the message. The subject of the thesis covers the fact that the concept of typography can be used as a design element by developing in line with the principles of typographic design and semiotics, except for the concern of conveying the message in the field of graphic design. In this thesis, graphic design field, historical development and products, concept of typography, historical development and change process, typography design principles, semiotic approach of typology, usage and analysis of typography as a visual element in design products are discussed. In the research, data collection methods were used with documents and the data obtained were descriptively processed. The research examines the harmony of typography use on visual elements and products and graphic design products and the impact of design on the target audience. Keywords: Graphic Design, Typography, Semiotics