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Graphic design visual integrit in creating that typography and the relationship between images

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2014
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Abstract (EN)

Our age is a communication and information age. In crowded city centers working people are surrounded with thousands of visual messages and graphic design products like emblems and logotypes, advertisements, posters, book, magazine and CD covers, newspapers and billboards... All these graphic design products compete each other very much. The aim of graphic design is to convey a message or present a product or a service by designing 2d readable and watchable visuals. The succes of a graphic design product is related to its ability of conveying a message. Creating visual unitiy is necessary for a successful communication. Visual unity in graphic design can be provided with a feel of completeness which formed with a harmonic organization of elements. An audience always seeks wholeness in a message; otherwise he / she loose his / her interest in design. For a healthy communication graphic designer should have expertise in different fields. Basic design elements and principles, the main elements of graphic design which are format, visuals and typography, and visual perception are major fields of expertise. Letters, numerals and punctuation marks are typographic elements which contain and convey verbal information. Visuals are photographs and illustrations. Photograph is the general name of a visual which created by a light focused on a light sensitive paper. Illustrations can be made by drawing, painting or with the help of a computer software. They emphasize theme, not form. Human eye percieve its surrounding as a whole. In this perception model the contributions of fragments to the whole is much more important than the characteristics of fragments itselves. This study put emphasis on the relation of typography and visuals in graphic design, try to find ways for making it high quality, and emphasize its place in art education. Keywords: Graphic Design, Typography, Unity

Author

Mustafa Ünsal

How to Cite

Mustafa Ünsal (Master Thesis). Graphic design visual integrit in creating that typography and the relationship between images, 2014, İstanbul Arel University.

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