Public relations and total quality management relationship: the example of ece seramik co.

When today?s business literature is reviewed, the concept of global competition has been widely discussed. All companies around the world have a chance of getting everywhere. With that chance comes the destructive competition. The basic ways to overcome the challenge stemmed from the competition are to reach more customers and to hold them, who want to buy more quality goods and services at a reasonable and cheaper price. Total Quality Management philosophy helps companies produce products and services at a quality level, which customers want to have. Companies should act in accordance with a holistic system to achieve quality phenomenon. In this system, there are all employees as well as target customers. Quality is the responsibility of all in terms of organizational structure. Total Quality Management philosophy is a management style based on politics and strategies in accordance with the organizational structure, which is a management?s responsibility. In this style, employees participate in a team complying with information process to satisfy customers? needs and wants in agreement with social responsibility. Public Relations practices are performed through internal and external target customers. Total Quality Management naturally helps companies? public relation activities. Both Total Quality Management and Public Relations aim to provide customer satisfaction. Customers using quality goods and services will be impressed with the positive image, which public relations departments want customers to see. Employee empowerment helps to perform public relation activities more effectively intended for internal customers. The main common point that Total Quality Management and Public Relations emphasize is that both are every employees? responsibility, from doorkeepers to the CEO?s. Key Words: 1. Total quality management 2. Public relations 3. Public relations and total quality management relationship