Branding of municipalities from the public perspective: The case of Konya

Cities are living spaces where civilizations are shaped. The age of globalization in which we live forces these areas to change. Cities need to market their differences by branding in order to maintain their existence in this process of change. But for cities, branding involves a multi-actor and a difficult process. Many administrative, economic, financial and political authorities have an impact on the decisions taken by the city administration on branding. Branding is a long-term process that can be achieved with the cooperation of these authorities. In this study, we aimed to introduce Konya as an example in the brand municipality.