The effect of patient satisfaction, corporate image: A study on Antalya Training and Research Hospital

Health service?s goals are: to extend the life span and to maintain peoples? life healthy, however, usually when health service is mentioned, people only see it as recovering from a disease. Health service takes a big place among all other kinds of service. In our country, health service has mostly been managed by government healthcare organizations and nowadays the number of healthcare organizations is rapidly increasing. As a result we have a better quality of health service and healthcare organizations having to seriously consider competing with each another over each patient. The main point of the above-mentioned competition is to attract more patients, to meet their needs and expectations, so that when needed the patient would choose the same hosital again and again. In order to be first in the competition the healthcare organizations should first of all take care about their patients? satisfaction and secondly they should work on a strong and positive corporate image. So the healthcare organizations should think of various ways to be different from the other providers of healthcare service, should consider their impression on their clients in order to be able to plan the further steps for developing a better service. The point of this study is to gain information on public healthcare organizations from the patients treated at Antalya Trainning and Research Hospital , depending on their perceptions of the service they receive. For this purpose, patients treated at ATRH are asked about their perception of hospital service and corporate image of ARTH. As a result, the patients are satisfied with the service they receive at ARTH, according to the patients, the corporate image of the hospital and the received service correlate between each other.