Airlines training and marketing during the development period of air transportation

In the recent years the economical crisis, wars, sudden jumps in the oil prices, terrorist attacks and the competition have greatly affected the air transportation sector and many companies vanished in the market or lost an important part of their market share. The improvement of the existing situation of the air transportation companies in this prevailing intensive competition medium will be possible, only, by increasing their market shares. Therefore there is a need for the "education of the air transportation". The aim of this work is to contribute to the education of the air transportation. First, the definition of the concept of marketing have been discussed. Since the air transportation is a service sector, the "marketing of the service", as one of the varieties of the marketing, has been defined and its futures have been generally mentioned. Later, the subject of transportation has been touched and the development period of the air transportation as a subsector has been thorougly investigated. The situations in the regions of Europe, America, South-eastern Asia, and Middle East-Africa which constitute an important part in the air transportation, have been touched in detail and the reasons of the rapid developments and progresses in these regions have been explained. Beside, the development of the air transportation sector in Türkiye have been investigated and information has been given about the private air transportation corporations. In the second chapter, the marketing of air transportation have been viewed through different angles and the functions and activities of the air transportation have been emphasized. Furthermore, by assuming it as a product, the market analysis, market strategy and market segmentation of the air transportation have been made, and finally, the product has been thoroughly investigated through delivery, promotion, and price by fitting it to the market mix. Later, the activities of the air transportation companies iiitowards increasing their market shares have been determined and presented. The importance, and the benefits, for the corporations and their staff, of the education in the air transportation companies, as one of the activities we mentioned above to increase their market shares, have been covered in the third and last chapter.