Trademarking process in ready-made companies and sample educational program suggestion for the staff to be employed in this process

In this research, it» has been aimed to prepare the proposal model of trademarking lesson depending upon view of companies trademarked and begin to be trademarked. The research consist of five main chapters. First chapter includes general knovvledge concerned with trademarking which is comprising subject of research and introduction. The second chapter explains problems, purposes, importance, assumptions, limitations of the study and definations. The third section includes the model of research, universe, sample selection, data collection thecnics as well as data collection and data analysing. The content of research includes 130 prep cloth companies that work in Turkey and make production to extemal and internal market by using its own trademark, and recorded to İTKİB (İstanbul Union of Textile and Confection Exporters). The personnel responsible for trademerking of 43 companies which were chosen but of 130 prep cloth companies are sample selection of the research. A survey form has been set out in order to define trademarking stages and processes which are used in this stages. The survey form has been applied tp personneî responsible for trademarking by researcher. The datas gained from 35 operators whose answers are accepted beforehead, have been submitted in the form of tables by calgulating frequency percentages. According to finding and comments pîaced this chapter.. While most of txademarked managements attended the research more than 20 years which have been seen trademarked negotiations, few of the operayors for 5 years have been seen.. While it has been determined that almost of all of the companies make production in both internal and external markets.. It has been found out that the personnel responsible for trademarking and also participated in the research are recruited in high levels, such as marketing public relations and trademark coordinater. Majority of them are gradute from university, the rest is graduate from high scholl.. It has been seen that more than half of companies prepare original creations based upon seasonal changes and customer's demands.. It can also be seen that companies took part in research use mostly advertisement campaigns as well as promotions. It has been observed that the companies use advertisement campaigns the most in order located their trademarks create image of management and trademark yet, they use advertisement campaigns the least for informing their customers about trademarks. According to the views of personnel for tredemarking; trademarking processes are as follows. ® Choosing the name of trademark. ® Registering the chosen name of trademark. ® Deciding the trademark strategy which will be used.. Producing high quality products. Producing original design for object consumer mass.. Delivering the products to customers on time by establishing systematic distrubition networks. © Distinguishing the trademark from its resembles.. Constituting the trademark image.. Effective advertisement and presentation.VI In the light of research results, a recommendation of cirriculum lesson program has been developed. For this objective, as the general aims of trademarking lessons; cognitive, pyschomotor and affective treatments have been determined. A 33 houred education time has been decided in accord with determined lesson content. A 25 questions test has been prepared in order to apprise and evaluate the cognitive treatment. This test contains a skill measurement scale.