Displaying activities based on visuality in ready-to-wear retailing stores

The stores which are operated in ready-to-wear retailing can encounter with some problems about displaying. So that these stores try to find a way to succeed in displaying. At this point the importance of visuality comes forward. Visuality is the basic property of the displays which are created to attract the customers attention. In the first section of the thesis, we have concisely explained the displaying term and then we have elaborated the subject of displaying based on visuality in ready-to-wear retailing stores. In the second section, to test the theoretical part of the thesis, we have implemented a qualitative research on the ready-to-wear retailing stores which are operate in the center of Eskişehir. The results of this research can be helpful for the store managers and the academic personal who has a thought to make a quantitative research about visual displaying. The benefits of visuality in displaying should always considered.