The comparison between the customer profile of confection and customer- orderedd clothing

The aim of this research is investigating the characteristics of the customersof preferable clothing supply methods and present the relation of customercharacteristics with their preferences by defining the most preferable method ofclothing supplying.Related with the aim of the research descriptive methods are used, and forgathering data survey method is applied. The environment of the research isrestricted with the consumers of women clothing in Ankara. The sampling group iscomposed of 100 people, selected randomly from the women clothing consumers inthe district of Kızılay.The material used in this research is composed of the sources that areaccessed during literature survey and the data that is gained from the randomselected 100 women customers of confection and customer-ordered clothings whoaccept to answer the measuring devices.The results of the research is analyzed statistically in SPSS 14.0 program andnumerical values and percentages are calculated. In order to clarify the relationsbetween the preference reasons of confection and customer-made clothing with thecustomers' demographic al, economical and physical characteristics, Chi-square (x2)test is applied. In the result of the research the differences between the customers ofconfection and customer-ordered clothing is clarified. According to demographiccharacteristics and their profession, the customers of confection and customer-ordered clothing shows meaningful differences.Key Words: Confection, Customer-made clothing, consumer