The creation of Manisa brand within the scope of souvenirs

Today, Manisa is the fast growing cities of Turkey according to economical, cultural and urban context. Economical function of the city and the branding policies has changed the built environment dramatically. In that direction, the study made up of four chapters: In the introduction chapter, Urban branding process and the support given to this process in Turkey, create brand values, cultural, natural, traditional values of Manisa has been introduced generally. In the first chapter, based upon the history of Manisa, improvements of the city's ancient period to the present, the changes created by developments in the cultural and urban environment were examined. This section is supported by the city archives and area research printed works. In the second chapter, which is one of Salihli-Manisa cultural assets to play an important role in the process of branding in the ancient city of Sardis, were examined as a brand value of Manisa. The third chapter focuses on the role of this process in urban branding and souvenir. Accordingly, the concept of a gift, sociological and psychological aspects are examined. Souvenirs qualities, associated with the consumer, effects on the consumer and according to pattern of the target audience is Manisa were evaluated. The last chapter, there are some souvenir design practices. Point of origin of the designs is, the first Gold Coin minted in the ancient city of Sardis which is one of the important brand values of Manisa. According to studies, in the conclusion part, some offers that strengthen city image is given by examining the position of Manisa in the branding process and a gifts on behalf of the city be a means of introducing a number of suggestions were discussed. Keywords: Manisa, Souvenir, Gift Consept, Urban Branding