Examining the relationship between service quality and renewal: The case of Hatay Archeology Museum

Service quality is seen as a decisive criterion for the success of an institution or business. Knowing how the services offered in museums are perceived by visitors makes an important contribution to museums in seeing their strengths or weaknesses and improving quality. Individuals participate different recreational activities at various times to regenerate, have fun, experience different things and improve themselves. Visiting museum is the one of these activities. The main purpose of the research is to examine the relationship between the service quality perceptions of the visitors of Hatay Archeology Museum and their level of renewal. In line with the purpose of the research, the survey technique was used as a data collection tool. The survey data were collected according to the non-random convenience sampling method between 17.09.2020 and 16.11.2020. Due to the risks posed by the Covid-19 epidemic while applying the survey, some of the research data were obtained by face-to-face and online. Within the scope of the research, analyzes were made in line with the data obtained from 404 questionnaires. Frequency analysis, test of validity, test of reliability, test of normality, correlation analysis and regression analysis were applied to the data. It has been determined that there is a positive and statistically significant relationship between the service quality perceptions of the participants towards the Hatay Archeology Museum and their level of renewal, and also that their perceptions of service quality have a positive and statistically significant effect on the renewal levels.