Service marketing and service marketing strategies into the theatre field

This research is prepared to find out service marketing and to determineapplication methods of these strategies into the theatre field.The research consists of three parts.In the first part, service marketing is considered. Service marketing topic isformed by researching the literature and service marketing strategies are found out.In the second part, it is theorycal informed about applying service marketingstrategies into the theatre field. In this part, historical development of the theatre,marketing mix members in the theatre, theatre customers and matters of the theatreconstitute the basic points of the topic.In the third and last part, there is a research related to applying service marketingin to the theatre field. In this research, inquiry technique has been used. In applying, ithas been tried to find out matters of the theatre and expedients for adding desire to thetheatre.