Visual communication design orientation of Hip Hop & Rap musicand applications

Music and Visual Design have been complementary and supportive fields for many years. In the 19th century, thanks to the innovations brought by technology, they needed supporting elements in order to be able to present music as a physical product, to be preferred and to be noticed in music production, which was increasing in quantity with the increase in demand. By identifying this problem, the solution of presenting the uniform packaging of the records, which was the replayable music format of the period, was put forward and the concept of album cover emerged. Periodically, certain types of music shine out, and therefore a certain genre reaches higher listening numbers regionally or globally. It can also be said that social and global cultu-res also have strong effects on this issue. In the music industry, which receives more and more demand due to the development of mass media, technology and population growth, the attention given to visual expression by prominent and popular genres increases in direct pro-portion. Hip Hop's emergence as a subculture in America at the end of the 70's and its deve-lopment over time and its popularity all over the world creates a remarkable and intriguing historical process. Hip Hop and Rap music, intertwined with different music genres, begins to show its cultural effects in our geography, as this genre, which triggers the interest of many different segments, gains international fame with the new media and its performers become popular cultural items that are frequently consumed. This study has been prepared in order to examine the visual use of Hip Hop and Rap music together with the productization process of music, from global to local, and to draw attention to the effect of visual designs on this genre. By the examination of written, visual and audio sources, comparisons and evaluations were made, and the resulting data were transferred from general to specific. In the application study, album and single cover designs were created for Hip Hop and Rap music artists who continue their music life in Ankara in the light of the data obtained.