A research on the factors that affects the choice of hospitals in domestic health tourism : İstanbul

The main purpose of this research is to determine the factors that affect the choice of hospitals in domestic health tourism. The importance and role of health tourism in the country's fastest developing economy is increasing every day. Health tourism has various beneficial effects on the country. Economy, tourism, transportation, accommodation, restaurant those are the main ones. The research prepared as qualitative and quantitative dealt with in three stages. İn the first one the marketing process of health services and its relative terminology is explained as based on the literature; in the second phase health tourism is discussed in detail. In the last phase, a qualitative research has been made on the factors that affect the choice of hospitals in health tourism. In the scope of the research, a survey form was prepared which included some factors that affect the choice of hospitals in domestic health tourism. The results that emerge from these surveys has provided information to the hospital managers with releated the demands of local and foreign tourists choice of hospital; also is intended to provide the data for more extensive academic studies which will be made hereinafter.