Bibliometric analysis of export marketing literature

The thesis study aims to determine the development and conceptualization of the export marketing field with bibliometric analysis. The first part of the thesis examines the definition and general conceptualization of export marketing. In the second part, the bibliometric analysis method is explained and the bibliometric analyzes discuss the concepts that are directly or indirectly related to export marketing. In the third part, the data obtained from WOS are analyzed according to the co-word approach by VOSviewer program, and the main themes and clusters of the articles and papers published on export marketing were determined, and then the relationship of these themes with each other was shown as a network with visual mapping. Afterward, the findings were interpreted and the conclusion part was written.