İki Anadolu şehrinin hikayesi: Küreselleşme, Avrupalılaşma, Kayseri ve Eskişehir?in ekonomi politiği

The present study is an attempt to analyze the impacts of the globalization and Europeanization processes on the transformation of Anatolia in the post 1980 period within the perspective of city-globalization dynamics. Taking the premise that a thorough understanding of the multi-faceted and the complex nature of these transformations and their impacts necessitates the act of focusing on a new local level of analysis which is city; this study focused on two Anatolian cities, Kayseri and Eskişehir.By questioning the rather problematic perspective that Anatolian cities are passive actors of the globalization and European Integration processes as compared to big metropoles like İstanbul or İzmir, the present study mainly argues that the transformation that Turkey underwent since the 2000s symbolize encompassing, multi-faceted, and complex relationships between the global and the local, which realizes itself through the coexistence and integration of (a) tradition-modernity, (b) traditional values-free market, and (c) tradition-globalization dialectics on the Anatolian cities. Therefore, the main motivation behind this study is to observe the diverse outcomes of the crucial interaction between globalization processes and the local cultures, societal forms, lifestyles, and economic structures on the Anatolian cities through analyzing the diverse impacts of these transformative processes on the discourses and strategies of the local economic actors in Kayseri and Eskişehir.The findings of this study demonstrate that, Kayseri and Eskişehir narrated their alternative tales, and followed their alternative paths in light of globalization, Europeanization and urban transformation processes.