The impact of corporate social responsibility perception on organizational commitment: The case of cabin crew in a civil aviation company

In the globalizing world, businesses have developed innovative marketing methods to strengthen their market position. Corporate Social Responsibility projects, on the one hand, provide social benefits, on the other hand, increase the brand awareness of businesses by delivering credibility in the eyes of consumers. The rapid increase in competition requires companies to use their human resources, the essential resource, to sustain their existence effectively and efficiently. Organizational commitment has become an essential research topic for business and academics. Although there are studies in the literature to determine the effect of the perception of corporate social responsibility on organizational commitment in the banking, finance, and tourism sectors, studies have not been conducted specifically for the Turkish Aviation Sector. This study examines the relationship between CSR (Corporate Social Responsibility) perception and organizational commitment among Turkish cabin crew. At the same time, the social responsibility perception and organizational commitment scores of the participants were compared according to their gender, age, education level, title, and work experience. The scale of CSR assessment by employees, created by Türker (2006). The attitudes toward CSR were measured through a subscale of the Perceived Role of Ethics and Social Responsibility (PRESOR) that Etheredge (1999) converted into a two-factor framework to assess the significance of social responsibility for employees. For Employees' organizational commitment levels, we used Organizational Commitment Questionnaire (OCQ) created by Mowday, Steers, and Porter (1979). This study finds a significant positive relationship between the participants' assessment of existing CSR, attitude towards CSR, and organizational commitment scores. In other words, if the participants think they allocate time and effort to the CSR projects of the institution they work for, their organizational commitment increases. Similarly, as the importance given to corporate social responsibility projects by the participants increases, their organizational commitment to the institution they work for also increases.