The impact of foreigner customer on corporates' behavior in Türkiye

In the last decade, foreigner residents number has increased a lot and in the very first years there were lots of cases related to misunderstanding the biggest dilemma of that was the language gap between the corporates and the foreigner customers. Years later. some corporates noticed this segment in the market in Türkiye and started to create new marketing strategies, new marketing mix, new brands, and new integrated marketing communication to reach out to this segment and to make a profit from it. In the study we are getting into these new strategies, we put them under the spotlight and analyze them through qualitative research, using thematic analysis. In our research, we covered three sectors Telecommunications, Banking, and Medical Tourism. Briefly, our research is the impact of the customers on the corporates, not the opposite. Keywords: Foreigners Customers - Consumer's Behaviour - Corporates - Telecommunications - Banking - Medical Tourism.