The Impact of Internal Marketing on Employees Job Satisfaction and Social Responsibility: An Application to Turkish Republic of Northern Cyprus Banking Sector

The study aims to identify the impact of Internal Marketing to Employees Job Satisfaction in the Turkish Republic of Northern Cyprus (TRNC) Banking Sector both foreigner national to the on the Corporate social responsibility. Nowadays, the banking industry has to recognize the changes and challenges which facing them, this research also discussing findings from a descriptive study concerning internal marketing to employee job satisfaction in the TRNC banking industry. Due the aim of this concept IM, aimed at developing customers -consensus employees and turning service quality into an banks imperative. The underlying assumption is that viewing employees as one of the most banks assets and treating them as internal customers, while this factor will help banks executives identifying the critical dimensions of internal marketing which affects employee’s job satisfaction that affect the employees turnover rate. Therefore, recognizing the reality of interest in applying Internal marketing practices in the banking sector of TRNC and the importance of the corporate social responsibility practice role. Finally, Conceptual and operational definition of social responsibility, internal marketing and Job satisfaction were analyzed to generate an item pool for testing. Generalized items were then tested in the TRNC banking sector in the both national and foreigner (N=307). iv The data were integrated into the computer and processed using SPSS 22.0 statistical program and AMOS 22.0 and SEM which helped specify, estimate, assess and present models to show hypothesized relationships among variables. The main purpose of using this software to build models more accurately than with standard multivariate statistics techniques. Ratability validity of measurement model embassies when doing a CFA (Alpha Cronbach = 0.963).