The importance of communication in fulfilling managerial task. A study of organizations in Douala Cameroon

This study examines the influence of operational communication in an organization, and objectively shows the vitality of communication in managing an organization. The research challenges the arguments that communication is important in an organization and can have impact on the management, employers and employees, the products and services. It factually supports the argument that communication is important and can positively impact the various stakeholders within and out of the organization. In determining this fact, a thorough review of the works of earlier writers in this domain was done, as well as related articles; reports and books were also consulted. Furthermore, data was also collected using depth interview from sampled organizations in Douala Cameroon and analysed which added more flesh to the fact that effective communication is a catalyst to productivity and growth. The internal and external environment of a firm was also discussed as well as the impact of absence in communication and the influence of communication on these surroundings in order to comprehend how managers should implement operational communication in organizations. Besides, this research goes ahead to highlight the importance of employee's satisfaction, with respect to them communicating effectively. It is observed that there is a considerable level of effective communication in a majority of the sampled organizations, resulting from employees' satisfaction and moderate rate of motivation from the employers. Upon the interview's data collection results, it becomes clear that organizations in Douala Cameroon have developed their efficiency and progression through operational communication. Nevertheless, it appears that more efforts should be done towards employees by employers in organizations, so as to encourage, motivates and rewards employees, thus implementing beneficiary practices towards the organization for its growth. As conclusion, the research study agrees to the hypothesis that there is significant relationship between effective communication and organization's growth, managerial duties, work performance, productivity and workers' commitments. The findings and conclusions of this research may suggest topics for future researches. Keywords: Communication, Managerial Communication, Information, Cameroon, Organization / Company, Management, Productivity.