Influence of Turkish Television Serials on Audience: Family in Transmediated Storytelling

This study presents the role of television as the storyteller and the story of “family” in Turkish television serials. In this respect, the present study explores how “family” and “family relationships” are represented and perceived in Turkish television serials by the habitants of İskele in North Cyprus in 2015. With the rapid developments in Internet technology, technological convergence enabled an exchange among different media platfroms. Thus, through media convergence and the development of transmedia practices, audience engagement in the television serials have increased and the audience have become more active. The present study also investigates transmediated storytelling of Turkish television serials on Facebook Like Pages. The present study uses qualitative research methodology. It is condcuted in the form of a collective case study and focuses on two contexts. The first one is İskele (located in North part of Cyprus); the second one is Turkish television serials and their official Facebook Like Pages. In this context, the samples for focus groups were chosen by purposive sampling strategy in İskele and five focus groups were determined. The 38 Turkish television serials were broadcasted in the 2014-2015 period and nine of them (Aramızda Kalsın, Arka Sokaklar, Gönül İşleri, Güllerin Savaşı, Karadayı, Karagül, Küçük Ağa, Ulan İstanbul and Yalan Dünya) were chosen for the study. Four methods were used for data collection. These methods are; participant observation, researcher’s diaries, focus groups’ interviews and posts of nine Turkish television serials from official Facebook Like Pages. The data were analysed by using thematic analysis. Firtstly, the data were transcribed and coded, then, the emerging themes were turned into a matrix for further analysis. The findings of the matrix analysis is presented in four levels. These are the place of storytelling; storytelling on television; reasons for watching television and Turkish television serials; and audience’s feelings/views about Turkish television serials and representation of “family” in those serials. Objectives of the present study are re-visited. The place of television and storytelling in audience’s lives; audience’s views about “family” representation in Turkish television serials and finally audience’s views of transmediated storytelling of “family” issues in Turkish television serials are elaborated. In addition to the research objectives, the present study also has additional findings which are: “The relationship between television and society/audience: television serials”; “different examples of Turkish families represented in turkish television serials”; “technological changes in Storytelling”; “Significance of age differences engagement in storytelling”; “Increasing screen numbers” and “Television is not a single medium on its own”. For the further research, television channels’ owners , producers and scenarists’ views need to be examined about role of television as the storyteller. Another fruitful line of research could be to compare representation of family in the Western and the Eastern television channels and serials. The research area can be also extended by including alternative new media (i.e. Instagram, Twitter, Snapchat, etc.,).