The influencing factors of content marketing on purchase intentions: An application in cosmetic industry

The purpose of this thesis was to discover if there is an influence of information & interaction social media content marketing on purchase intentions: cosmetic industry in turkey (case study: Farmasi cosmetic company ). This thesis also tries to find if it is important to use social media content marketing for companies working in the cosmetic industry in Turkey. The thesis used the quantitative method as an appropriate method to answer the questions of this thesis. The questionnaire was used as a tool to gather information from the customer, about 365 participants in this study. The correlation and regression analysis were used to test the hypothesis. The results showed that there is an influence of information & interaction social media content marketing on purchase intentions in the cosmetics industry in turkey.