Internet journalism and ethical problems: Clickbait

Internet and computer technology which is new generation communication medium, have made many areas oblige to do a raft of innovations and alternatations. That new technology, which has recently undergone a rapid development process, have made a digital integration madatory in many areas like business world, bureaucracy, education, communication and health. Naturally, journalism also has taken its place in this new medium, and as a result of the network-based infrastructure of the internet, a new journalism practice which is called "internet journalism", has appeared which is different from the traditional press in many ways. Although the internet journalism's network-based infrastructure offers users a positive practice of getting news in many ways, it also causes new ethical problems to arise. The "clickbait" which is applied to increase the advertising revenues which is the only income source of internet newspapers, is one of the new and most important ethical problems that have emerged with internet journalism. Within the scope of internet newspapers which are published in Turkey, in this thesis which aims to examine the clickbait usage of internet newspapers and determine how often this method is applied, the most visited six internet newspapers by internet newspaper readers were examined the headline news headlines of the news sites which are three of which are representatives of traditional media and three of which are published in only internet, for a week. These are En Son Haber, Hürriyet, Milliyet, Spor X, Sözcü and Mynet. During the research period, a total of 791 headline news headlines were examined and it was seen that these news sites applied to clickbait by applying different techniques. 474 were identified as the use of clickbait of the news headlines which were examined. As a result, it was discussed on the datas.