Consumers behaviour of shopping on the internet end their opinions abaut the subject
2007
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Danışman: Prof.dr. Ali Fuat Ersoy
Özet (EN)
This research was planned to determine the shopping states over internet of consumers who use internet and their opinions about this. 180 internet users who have T.C Ziraat Bank General Directorate e-mail adresses became the models of this research. In this research, a public survey which has both 27 multiple ? choice questions and 1 opened question is applied to internet users by way of e- mail. In the end of this research, it is fixed that more than half of the consumers using internet do shopping over internet and most of the consemers using internet who don?t do shopping over internet don?t think to do shopping over internet because they don?t believe that it is reliable. It was determined that amoung the internet users, 65.2 % of internet users who are between 21-30 years old and only 13.3 % of internet users who are 41 and over do shopping over internet. This difference between the age groups was found important in p< 0,001 level. It was seen that altough most of internet users doing shopping over internet ( 67.3 %) had problems in these shoppings, 26.5 % of them didn?t make an attempt for the solution of the problem and the problems of only 56.0 % of the internet users making attempt were solved completely. Moreover, it was determined that 92.2 % of internet users who participate the research didn?t take any consumer education. Training Instituons have great duties for introducing the consumer rights. Besides, while educational programmes are prepared, it is suggested that shopping matters should be concentrated, in formal and informal education instituons, there should be lessons devoted to family and consumer and also in terms of informing the consumers, there should be the information about interval agreements in the sites which offer the opportunity for shopping over internet.
Yazar
Dr. Mehmet Kırım
Bu Yayına Nasıl Atıf Yapılır
Mehmet Kırım (Master Thesis). Consumers behaviour of shopping on the internet end their opinions abaut the subject, 2007, Gazi University.
Anahtar Kelimeler
Lisans
Tüm Hakları Saklıdır
Bu eser belirtilen lisans koşulları altında paylaşılmaktadır.
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