New approaches of internet marketing: Impacts of online social networks to purchase behavior of university students
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2010
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Advisor: Prof. Dr. Canan Ay
Abstract (EN)
Recent advances in technology have helped to improve customer-firm relationship with interactive level where technology contributes to brand building by creating and sustaining a long-term relationship. In addition, a new cultural potential shall be created by internet. In order to consumer behaviors have been changing, producers are building up new techniques. In this study, it is aimed to investigate the relationship between values and decision making styles, gender and internet shopping experience as a variables, effects of online social networks within the context of online purchase behaviour of university students.
Author
Kemal Yayla
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Kemal Yayla (Master Thesis). New approaches of internet marketing: Impacts of online social networks to purchase behavior of university students, 2010, Manisa Celal Bayar University, İşletme Bölümü.
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