Websites for ads running on the effect of consumer buying behaviour research

In this study, in the context of new marketing insights, the effects of internet advertisements on consumer behaviors become widespread now a days are being examined. Also nature of internet advertisements and differences from classical advertisement means trying to be given elaborated in my thesis, the direct and indirect effects of internet advertisements on consumer decision making wanted to be analyzed. Besides, raising brand awareness, creating social symbols and values, efficient product and price research and exposure of consumer satisfaction features of internet advertisements are emphasized on. Taking into consideration early studies in this field, a survey study has been conducted on an urban group having Access to internet and habituation of using internet. Questions asked during the survey searched the levels of effects on the ways of acquisition of knowledge on product, brand awareness and familiarity feature and buying process of the bounded group. The results of survey have revealed in addition to the processes mentioned above, the internet advertisements directly effects the computer material purchasing and touristic tours followed by dress accessories purchasing process.Keywords: Advertisements, Purchasing, Internet, Internet Advertisements, Effecting Consumer Behavior