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​the habits of buying travel products through internet: A research on generation X

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2017
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Abstract (EN)

In recent years, people of all ages have started to use the internet. Internet usage purposes of people's changing from generation to generation. Developments on the internet have also affected the tourism industry, consumers have started to buy tourism products from over the internet. In addition, for the businesses companies of selling tourism products over the internet, the importance of understanding consumer behaviors have increased. Different generation notion introduced Different theories on/concepts of/notions of generation were put forward and for consumers in each generation have their own unique characteristics. With the characteristics of these generations as well as X generation consumers' purchasing behavior on the internet, it was researched whether it showed a meaningful difference according to demographics, interests, and frequency of internet usage. Considering the characteristics of these/different generations, it has been researched whether purchasing behaviors of X generation consumers have/showed a meaningful difference according to their demographics, interests, and frequency of Internet usage. The purpose of this study is; to evaluate the buying behaviors of tourism products through online for X generation which were born between 1965 - 1979. The purpose of this study is to evaluate the online buying behaviors of Generation X, born between 1965 and 1979, for tourism products.

Author

Gizem Deniz

How to Cite

Gizem Deniz (Master Thesis). ​the habits of buying travel products through internet: A research on generation X, 2017, İstanbul Arel University.

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