Auction sites in terms of internet marketing and consumers attitude towards auction sites

The number of online shoppers is increasing along with widespread internet usage in Turkey. The intense interest of internet shopping causes an increase in variety of internet marketing. One of the marketing types over the internet is ?internet auction? (e-auction). Being able to reach in great numbers of consumers, which can not be reached by the traditional marketing methods, moved auctions to the internet. The consumer-to-consumer (C2C) e-auction sites, which target directly to the individual users, seized a great potential. E-auctions that influenced the globe via eBay show their effect in Turkey by GittiGidiyor.In this study, e-auction sites are examined in terms of internet marketing, attitudes of consumers towards auction sites are tried to be designated. Data that is used in the analysis was collected from consumers that use auction sites during their online shopping, via survey method. The outcome of the research concluded that the consumers: are vacillating in terms of trust in auction sites and purchasing process, agree with the negative expressions about the auction sites, and are satisfied with the services that auction sites are offering. Also, this study concludes that consumers who use the auction sites for a long time, frequently and have high expenses have better thoughts about the services that auction sites provide than any other consumer.As the population of auction site users grows in Turkey, different aspects of consumers? attitude towards auction sites can be examined. From this study?s viewpoint, hesitation of consumers catches attention. Due to most consumers just now using and understanding these auction sites that have been around for 6 years, this hesitation should be considered normal. In the course of time, as the auction sites are known and adopted better, it is envisioned that better results can be acquired from this kind of studies.