Investigation of publicity activities of people's education centers in istanbul

Adult education is becoming more important every day in our country. People?s EducationCenters (HEM) are government owned centers established for the purpose of providingadult education for everybody. However, these centers fail to attract their target populationsuch as the primary, secondary and higher educational institutions. Unfortunately theycannot attain the level of acceptance, demand and density of these three. It is crucial for apopulation with a low level of education (as in most developing countries) that it is awareof such centers that offer lifelong and flexible education. On the other hand, the People?sEducation Centers also need to know this population?s and the nation?s needs in order tosuccessfully satisfy them. In this direction, the aim of this research was to find out howwell People?s Education Centers gather information, planning, piloting, application andevaluate the results within their publicity efforts. This research was conducted only inIstanbul, in 11 Centers out of the existing 33. Interview technique was administered togather data and survey research technique was used to decide about the research sample.The results show that most of the People?s Education Centers are unaware of the?publicity? process of PR and therefore lack any efficient publicity process.