Determination of ethnocentric trends of Iraqi consumers to Turkish goods

Many factors are effective on consumers' buying behavior and one of them is ethnocentrism. Consumers who have a high tendency to buy their country's products have a high tendency to ethnocentrism. Due to the impact of globalization, the cultural characteristics of the geographical region in which the product is produced and consumed in any place in today's world and the effect of these properties on market entry and market holding processes are important. Cultural differences bring with it many difficulties and one of the most important ones is consumer ethnocentrism. In today's business world where the competition is at the highest level, companies have to take into consideration the ethnocentrism tendencies of the target consumers while determining their marketing strategies. In this study, it was aimed to determine the factors affecting the ethnocentric tendencies of consumers in Iraq and also to investigate the effect of ethnocentric tendencies on consumption behaviors. For this purpose, a total of 410 people, 250 (61%) female and 160 (39%) male, were included in the study. As a result of the study a positive, very weak and significant correlation between ethnocentric tendency and general attitudes against Turkey made products, a positive, weak and significant correlation between buying Turkey made products trends was determined. Keywords: Turkey, Consumer Ethnocentrism, Purchasing, Iraq