Differentiation of competitive strategy and behaviors according to firm's capabilities: An application in "a" group travel agents that employed tourist guides

Main aim of this Ph. D. Dissertation to evaluate according to the theory of resource – based business competence, the ability of professional tour guides to acquire competence dimensions to "a group" travel agencies and to discover is affected by the dimensions of the firm's competitiveness behaviors and competition strategies. For this purpose, 352 valid questionnaires were obtained by conducting a questionnaire to managers of the agencies operating in Turkey. Regulation, registration and analysis of the obtained data were carried out through the SPSS 20 program. After KMO test result was founded close to 1,000 Bartlett sphericity and Cronbach's alpha test results statistically significant, descriptive statistical findings of research sample and the findings of the Kruskal Wallis, Mann Whitney – U tests, regression test are explained. According to the results obtained from the difference tests, the contribution of the professional tourist guides to the operational capabilities of the "A group" travel agents, which has employed permanent professional tourist guides, the competitive behaviors and competitive strategies are different with statistical significance.