Importance of social media in marketing practices within enterprises and campaign samples

In this study, the birth of the internet and social media along with the periods from the classical marketing approach to the modern marketing approach was examined. In order to reveal its importance regarding businesses, various social media campaign examples were included, and it was also supported with a survey conducted by the social media professionals in the sector. This study states through an effective language the processes of carrying the marketing activities, which changed under the current circumstances, onto the internet environment. The use of marketing and social media tools on the internet, which finds a place in the integrated marketing communication within the framework of marketing models, has a critical importance among the methods used to reach more people worldwide. In today's marketing approach, where the classical limits have disappeared, businesses should place the necessary importance to the digital marketing applications and make the necessary investments in order to survive. This study suggests that digital marketing applications are one of the most important factors for businesses to provide customer satisfaction and respond to the demands of the customers in the quickest way in the face of ever-changing customer wishes and needs. Key Words : Marketing, Digital Marketing, Social Media