The effect of innovative performances of companies on export performance: A field study

The term of innovation is a concept that is continually mentioned by academic and business circles recently. As the world trade becomes more and more global day by day, with the emergence of the new market, competition among the exporters also increases. It is only possible for exporters to survive against changing world conditions by developing themselves. For this reason exporter companies started to focus on innovation practices to increase their performance and to work to make their businesses innovative. In this context, the aim of the study is to examine the effects of the product, process, marketing, organizational, management and strategic innovations of the enterprises on export performance. For this purpose, a field study was conducted on industrial enterprises in Kayseri, which deals with the innovative aspects of exporters. The results revealed a significant and positive effect of all innovation types on export performance, except for marketing innovation.