Green marketing and applications within the framework of businesses' social responsibilities

This research aims to deeply examine green marketing strategies of businesses in order to fulfill their social responsibilities and reduce environmental impacts. Nowadays, with the increase in environmental concerns and sustainability concerns, the necessity for businesses to reduce their environmental impacts and focus on environmentally friendly practices is also increasing. In this context, green marketing strategies have become an important tool for businesses to fulfill their environmental responsibilities and offer environmentally friendly products. The design of the research adopts an exploratory approach, which is an effective research method used to gain more knowledge and in-depth understanding of a particular topic. In-depth interviews conducted using a leading company such as Zorlu Textile as an example, constitute the main veri source of this research. Interviews played a critical role in understanding the firm's process of adopting green marketing strategies, stages of implementation, challenges encountered, and results achieved. The methodology of the research is based on in-depth interviews conducted to understand Zorlu Textile's green marketing strategies. These interviews were conducted in detail using a predetermined set of questions and included in-depth interviews lasting approximately one hour each. By reviewing the transcripts of the interviews, common themes and important findings were identified. The findings of the research are presented with in-depth analysis, including topics such as the effects of Zorlu Textile's green marketing strategies, implementation processes, challenges encountered and predictions for the future. These analyzes were carried out to understand the impact of green marketing strategies on businesses and to provide important lessons for other companies in the sector. The results of the research offer significant potential for the success of Zorlu Textile's green marketing strategies and that these strategies can serve as a model for other companies in the sector. It is emphasized that green marketing strategies not only reduce environmental impacts for businesses, but also have the potential to increase customer loyalty and gain competitive advantage. As a result, this research aims to deeply understand the efforts of businesses to fulfill their environmental responsibilities and the impact of green marketing strategies and makes an important contribution to increasing awareness about sustainability. Keywords: Environmental Pollution, Environmentally Friendly Consumption, Green Marketing