The impact of the social media on deciding accommodation of 5 star international hotels and chains of hotels in İstanbul

The development of technology and the new means of transportation has been caused people more travel. This situation not only make a significant improvement in the tourism sector but also increased the accommodation needs of the travelers. An important element of the tourism sector is the five-star hotels. Five-star hotels are important businesses that meet the accommodation needs of the travelers with the better functions and service quality. In addition, with the development of internet technologie, ssocial media usage rati has increased, and this led to the tourism sector enterprises to the internet world. By this way, businesses can easily inform their activities, promotion and marketing on the internet to their customers more effectively. Beside, customers can decide on the places they plan to travel and the hotels they plan to stay on by following through social media. It is important that the customers feedback, sharing memories about their accommodation would increase the potential for the future guests. The main topic of the thesis is that the hotels which is offering luxury and comfort targeting their potential customers' effection on the social media, how they plan their vacation. This research has been complete at the on the customers who prefers 5 star hotel at European side of Istanbul's luxury hotels and their preference behavior. Our thesis consists of three parts. In the first part, the concept of tourism, the concept of accommodation and tourism marketing were explained, in addition to five-star hotel concept, the definition of the city hotel was explained and the reasons were explained why tourists come to Istanbul. In the second part, social media concept, social media marketing tools and features were clarified and tourism marketing in social media subjects were explained. In the third part of the study, the survey conducted on five-star hotels on the European side of Istanbul was used to analyze the factors that which reasons affect of the tourist choices for hotels and feature of preferences of the customers. Consequently results was interpreted in this last chapter.