Effect of impression management on performance appraisal: A study of 4-5 star hotels in the Mediterranean region

Effect Of Impression Management On Performance Appraisal: A Study Of 4-5 Star Hotels In The Mediterranean RegionPurpose of this research is to evaluate the impression management tactics used in daily work life, by the personnel of 4-5 star hotels in the Mediterranean region as well as the their level of utilization of these tactics and the impact of these tactics on performance appraisal. Research universe comprises a total of 374 hotels 189 of which were 5 star and 185 were 4 star. A total of 42 hotels are included in the research sample, 23 of which were 5 star and 19 were 4 star. The findings indicate that the impression management tactic most frequently used by the personnel of 4 - 5 star hotels is the impression management tactic of ?creating sympathy by communicating one?s qualifications? while the least frequently used one is to ?forcing the other party to notice one?s significance?. The higher the level of utilization by the personnel of 4 - 5 star hotels, of the tactics of ?creating sympathy by communicating one?s qualifications? and ?exemplification?, the higher would be the performance evaluation scores. Also, the higher the level of utilization by the personnel of 4 and 5 star hotels, of the tactics of ?supplication?, ?forcing the other party to notice one?s significance? and ?trying to possess one?s job?, the lower would be the performance evaluation scores. While the tactics used and the influence of these methods on performance evaluation vary according to gender, age, occupational experience and degree of placing importance on impression, they do not vary according to the number of stars of the hotel and education levels.